Know-howHow to get the most from the supporters email
What it is
The supporters email is our "we just thought we should let you know" list. It goes to curators, playlisters, radio people, writers, venues, bookers, festivals and plain old fans who've asked for great new Brisbane music. A few emails a month, max. One click to leave, forever.
For artists, it's free for every artist we back. Nobody pays to be in it. For readers, it's a short, human pick of music we love, not a sales pitch.
If you're an artist we're backing
The people on this list are busy. They'll give your name a few seconds. Make those seconds easy:
- One link that works on a phone, ideally your smart link with the newest song first.
- A one-line description you'd be happy for us to quote. "Lo-fi surf pop from Sandgate, recorded in a garage."
- One good photo you own the rights to, no text on it.
- Your next gig, if you have one, so a booker or writer can come and see you.
- A contact email you actually check.
- When we tell you you're in, send the above within a couple of days.
- Don't email everyone on the list yourself. We keep their details private and they've only signed up to hear from us.
- If someone reaches out after the send, reply quickly and kindly.
- Let us know if anything comes of it. We love hearing it.
If you're signing up as a reader
Pick what you are (fan, curator, radio, writer, venue, festival or other) and where you're based, if you like. It helps us send you the right stuff. You can unsubscribe any time.
Running your own email list
Plenty of artists start their own fan list, and it's one of the best things you can own. In Australia, commercial emails have rules. The ACMA, the government regulator, sets out three: get consent before you send, accurately identify yourself with correct contact details, and include an unsubscribe option in every message [1]. The unsubscribe must keep working for at least 30 days after sending, and requests must be honoured within 5 working days [1].
Selling tickets or merch counts as commercial, so assume the rules apply to you.
- Collect emails with a clear tick box at gigs or on your link page.
- Never add people from your contacts or a scraped list.
- Say who you are at the top of every email.
- Keep it short: one news item, one link, one photo.
- Send when you have news, not just to fill a schedule.
How often does the supporters email go out?
A few emails a month, max.
Can I pay to be featured?
No. It's free for every artist we back, and nobody pays to be in it.
Can I get the list of curators?
No. Their details stay private. They signed up to hear from us, not to be contacted directly.
How do I unsubscribe?
One click, in every email.
Do Spam Act rules apply to a small artist?
The ACMA's rules apply to commercial messages, whoever sends them
[1]. If you're selling anything, follow them.
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